Attribution guesswork
Paid spend gets credited to the last click while the campaign that actually drove the sale goes unmeasured, so budget keeps flowing to the wrong channel.
Retail & DTC
Turn every session into a signal.
Unify storefront, warehouse and ad-platform data in one place so merchandising, growth and finance work from the same numbers — down to the SKU.
+18%checkout conversion
-31%blended CAC
4.6xfaster reporting
The problem today
What Aurora replaces.
Inventory blind spots
Warehouse, POS and storefront data live in three systems that reconcile once a week, which means stockouts get discovered by customers first.
Cohort chaos in spreadsheets
Retention-by-acquisition-channel lives in a pivot table someone rebuilds every Monday, and it is always a little bit wrong.
How it works
Built for this team.
Multi-touch attributionLive view
Multi-touch attribution
Model revenue across every touchpoint — paid social, email, affiliate, and organic — with configurable lookback windows by category.
Live inventory syncLive view
Live inventory sync
Pull stock levels from your 3PL and storefront every five minutes and trigger alerts before a bestseller goes dark.
Channel cohort retentionLive view
Channel cohort retention
See 90-day repeat-purchase rate broken down by acquisition channel and first-order category, refreshed nightly.
We stopped arguing about whose spreadsheet was right and started arguing about strategy instead. That is a much better argument to have.Priya Anand, VP of Growth, Solstice Outfitters
Case study
Read the full story Solstice Outfitters
Other teams
More solutions.
Fintech & Payments
Fintech & payments
Stream transaction, KYC and support events into one governed warehouse so risk, compliance and product can all query the same source of truth.
Product & EngineeringProduct & engineering teams
Instrument once, then let every team query the same event schema — no more waiting on a data analyst to answer "did that launch actually move the number."
See your data in Aurora
before your next standup.
Book a 20-minute walkthrough with a solutions engineer, using your own event schema if you want to.