Naomi Reyes
Co-founder & CEOSpent six years building internal analytics tooling before starting Aurora to make that tooling something every team could buy, not just build.
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Built by people who were tired of not trusting the dashboard.
Aurora started in 2019 as an internal tool at a London logistics company, spun out because three engineers thought every team deserved analytics they didn’t have to double-check.
The story
From an internal tool to a platform.
Naomi, Daniel and Marguerite spent three years building analytics tooling inside a logistics company that had outgrown every off-the-shelf BI tool it tried. The tooling worked so well that other teams inside the company started asking for it by name. In 2019 the three of them left to build it for everyone else.
Seven years later Aurora is a Series C company with 640+ customers, a platform processing more than two billion events a day, and the same founding belief: a metric is only useful if the team looking at it trusts where it came from.
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Leadership
Who’s behind it.
Daniel Okonkwo
Co-founder & CTOLed the data platform team through three hyper-growth years; designed Aurora’s warehouse-native architecture from the first commit.
Marguerite Sato
Co-founder & Head of ProductProduct manager turned founder, obsessed with the gap between "the dashboard exists" and "someone actually trusts the number on it."
What we hold to
Four values.
01Ship the honest number — A chart that is fast and wrong is worse than no chart at all. We would rather a query take an extra second than silently sample your data without telling you.◆
02Default to visible — Query lineage, model assumptions, and confidence intervals are shown by default, not buried in documentation nobody reads at 2am during an incident.◆
03Build for the on-call engineer — Every feature gets tested against the question "does this help or hurt someone debugging a production issue at 2am." That bar has killed more feature ideas than any other.◆
04Own the outcome, not the ticket — Support engineers can ship a fix, not just file a ticket about one. Most customer-reported bugs at Aurora are closed by the person who read the report.◆
Backed by
Investors.
Anchor Peak Ventures
Highline Capital
Bell & Cross Partners
Northgate Growth
Meridian Seed Fund
Cascade Row Capital
Careers
We’re hiring.
118 people, fully remote across North America and Europe. Open roles below — if nothing fits, email us anyway.
See your data in Aurora
before your next standup.
Book a 20-minute walkthrough with a solutions engineer, using your own event schema if you want to.