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The platform, top to bottom.
Every surface in Aurora — dashboards, cohorts, forecasting, alerting and attribution — runs on one governed event schema, so the number your CEO sees in the board deck is the same one your engineer sees at 2am.
A closer look
Built to be read at a glance.
Overview
Cohorts
Forecast
Attribution
Alerts
Data sources
Settings
Product overview
7d30d90d
Weekly active48,204▲ 6.2%
Net revenue retention118%▲ 3.1pt
p95 latency86ms▲ 14ms
Active workspacesLast 30 days
Live event streamEvery KPI updates within 30 seconds of the underlying event landing.
Confidence-aware chartsHover any point to see the query and sample size behind it.
One-click warehouse syncPush any view straight to Snowflake or BigQuery.
Five capabilities
Pick a surface below.
Weekly active usersLive · updates every 30s
Sessions today18,402▲ 4.1%
Bounce rate31.2%▲ 1.4pt
Avg. session6m 42s▲ 0.3m
8-week retention cohort% of cohort still active
W0
W1
W2
W3
W4
W5
W6
W7
Jun 1
100%
84%
76%
71%
68%
66%
64%
63%
Jun 8
100%
86%
79%
74%
71%
69%
67%
—
Jun 15
100%
88%
81%
77%
74%
72%
—
—
Jun 22
100%
85%
78%
73%
70%
—
—
—
Jun 29
100%
89%
82%
78%
—
—
—
—
Jul 6
100%
87%
80%
—
—
—
—
—
Q3 revenue forecastActual → projected, 80% confidence
alert — Checkout conversion dipped 8% below baseline in EU-West
forecast — Q3 revenue forecast recalculated
webhook — Delivery to hook_4471 failed — retry scheduled
ingest — Batch #48212 processed — 11,988 events
New alert triggeredRefund rate above threshold — EU region
Anomaly resolvedCheckout latency back to baseline
Weekly digest ready12 insights generated for Product
Revenue by channelTrailing 12 weeks
| Channel | Sessions | Conv. | Revenue |
|---|---|---|---|
| Organic search | 18,204 | 3.8% | £142k |
| Paid social | 11,940 | 2.4% | £96k |
| 9,102 | 5.1% | £88k | |
| Affiliate | 5,318 | 2.9% | £41k |
Top events, this weekBy unique users
| Event | Users | Conv. | |
|---|---|---|---|
| checkout_started | 14,204 | 61% | |
| plan_upgraded | 2,918 | 18% | |
| integration_connected | 5,104 | 42% | |
| report_scheduled | 3,662 | 27% |
Event catalog
A schema your whole team can read.
Aurora’s event catalog is typed, versioned and enforced in CI — so a bad event name gets caught in code review, not three months into a broken dashboard.
- Schema validation on every ingest call, with rejects routed to a debug queue
- Auto-generated documentation from your live schema, always in sync
- Deprecation workflow that warns dependent dashboards before you remove a field
Warehouse sync status3 destinations
| Destination | Rows synced | Latency | Status |
|---|---|---|---|
| Snowflake — analytics | 4.8M | 38s | ● Healthy |
| BigQuery — warehouse | 2.1M | 52s | ● Healthy |
| Redshift — legacy | 900k | 4m 10s | ● Degraded |
Warehouse-native
Your warehouse stays the source of truth.
Aurora reads and writes directly against Snowflake, BigQuery and Redshift with incremental change-data-capture — no black-box copy of your data living somewhere you can’t query it.
- Bidirectional sync with column-level access control
- Full query lineage exportable for audit and compliance review
- Reverse ETL to 40+ destinations including Salesforce and HubSpot
Ready to see it on
your own data?
Bring your schema. We will have a working dashboard on your real events before the call ends.