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Aurora Labs Ltd · Shoreditch, London
hello@aurora.io
Analytics for teams who ship

See the signal in everything you ship.

Aurora unifies product, revenue and warehouse data into one governed platform — real-time dashboards, cohort analysis, forecasting and anomaly alerts, all built on your own event schema.

Trusted by 640+ product & revenue teams · SOC 2 Type II

app.aurora.io/pulse/overview
Overview
Cohorts
Forecast
Attribution
Alerts
Data sources
Settings

Product overview

7d30d90d
Weekly active48,204▲ 6.2%
Net revenue retention118%▲ 3.1pt
p95 latency86ms▲ 14ms
Active workspacesLast 30 days
Jun 26Jul 6Jul 16Jul 24

Most analytics tools show you a number. Aurora shows you why it moved.

Every metric in Aurora carries its lineage — the query, the model, the confidence interval — so when a chart moves, your team spends its time acting on it instead of re-verifying it.

0+Teams on Aurora
0BEvents processed / day
0%Platform uptime
0msMedian query latency
The platform

One schema.
Every team’s question answered.

Take the product tour

Pulse dashboards

Real-time KPI dashboards that refresh in seconds, not overnight batch jobs — built for the team that watches launch day live.

Cohorts & retention

Slice retention by acquisition channel, plan tier or feature adoption with a query builder your PMs actually use.

Forecasting

ML-driven forecasts with confidence bands for revenue, churn and capacity — so planning stops being a gut call.

Anomaly alerts

Statistical baselines catch the metric that quietly drifted, and route it to Slack before your customers notice.

Attribution

Multi-touch revenue attribution across every channel, with lookback windows configurable down to the category.

Warehouse sync

Bidirectional sync to Snowflake, BigQuery and Redshift with incremental CDC — no more nightly full-table scans.

We stopped arguing about whose spreadsheet was right and started arguing about strategy instead.
Priya Anand, VP of Growth, Solstice Outfitters
Built for the room

Solutions by team.

All solutions

Customers

Numbers teams report back.

Read the case studies
+18%Checkout conversion — Solstice Outfitters
4.2xFaster fraud review — Meridian Capital
-64%Dashboard disputes — Loopline

See your data in Aurora
before your next standup.

Book a 20-minute walkthrough with a solutions engineer, using your own event schema if you want to.